Jai Singh, Maharaja of Alwar in Rajasthan was strolling along the streets of London when he chanced upon a Rolls Royce showroom. He decided to go in and inquire about the price and specifications of one of its luxury vehicles.
The salesman did not recognize him without his royal clothes on. He took one look at the royal’s appearance and treated him just like any other poor Indian citizen. The Maharaja was shown out of the showroom by the discriminating salesman.
Jai Singh returned to his hotel room and instructed his servants to call the showroom and tell them that the Maharaja of Alwar city is interested in purchasing Rolls Royce cars.
Then, the Indian King showed up at the at the showroom dressed in his kingly attire. The red carpet rolled out for his visit and the salesmen lined up to receive him.
Jai Singh chose six luxury cars and paid the full amount in cash, including the delivery costs.
He had arranged for the 6 cars to be shipped to India and ordered the municipality to use the luxury cars to transport and collect garbage around the city when the vehicles reached them.
This affected the reputation of the luxury maker and their revenues dropped rapidly. It was a great insult to the company.
The people at Rolls Royce finally realized their mistake and sent a telegram to Jai Singh to apologize for the way he was treated at the London showroom. They also offered him six more cars, for free. The Maharaja accepted this gesture and his municipality stopped using the luxury cars for collecting trash.
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